Building Smarter OTT Services

27 February 2018 | ExCeL London


Streaming Forum 2018 Programme

Tuesday 27 February 2018

09.15 - 09.30

Welcome from Conference Chair

Eric Schumacher-Rasmussen, Streaming Forum Conference Chair; Editor - Streaming Media, USA
09.30 - 10.10

Keynote: Streaming in the Land of Containers

What does it really mean to operate an OTT live streaming platform at scale for millions of customers every day? As one of Europe’s leading pay TV operators, Sky customers know that when it has the Sky name on it, they can expect to receive a premium streaming experience with the best sports, entertainment and movies content. In this talk, you will learn why Sky is moving towards a containerised microservices architecture for its live streaming platform, the benefits this brings, and the challenges it presents, including;

  • Infrastructure agnostic and scalable architecture
  • Self-healing capability
  • End-to-end automation
  • Software based single channel fault domain

Jeff Webb, Principal Streaming Architect - Sky, UK
10.10 - 10.55

Broadcaster Streaming Strategies

This session will take a broad look at how broadcasters are engaging (and in some cases converging) with telecom operators to create the best possible viewing experiences for end users. We will discuss scaling issues and strategies, and how these players are working together to ensure that IP-delivered video is an equal - and on occasion better - partner to the traditional technologies that have historically been the bedrock of the broadcasters’ market proposition.

Moderator: Dom Robinson, Director and Creative Firestarter - id3as & Contributing Editor, StreamingMedia.com, UK
Rory McVicar, Global Product Lead, CDN & Vyvx - CenturyLink, UK
Ian Parr, Director, TV & Broadband Infrastructure - BT, UK
Jeff Webb, Principal Streaming Architect - Sky, UK
11.00 - 11.30

Coffee Break

11.30 - 11.55

Game Changer: How AI is Impacting the Sports Broadcasting Industry

It’s no secret that sports broadcasting is a huge draw for advertisers and audiences worldwide. This year, advertisers invested a total of $385 million on content for the Super Bowl, which attracted 111.3 million total viewers. As AI technology continues to grow and evolve, major sports tournaments such as the U.S. Open, Masters, and Wimbledon have all leveraged cognitive technology to level up their broadcasts. This session will explore the ways AI is empowering sports broadcasters to get more value from their video content, specifically through streamlining production team workflows through advanced content search and discovery, maximising advertising spend with contextually relevant ads, and delivering enhanced viewer experience with highlight recaps and instant closed captioning.

Doug Clark, WW Cloud & Cognitive Solutions Leader - IBM Media & Entertainment, UK

Building an HTML5 Video Workflow: CMAF & Other Key Components You Need to Know

This presentation provides a brief overview of the HTML5 video workflow and the latest news in standards, adoption, trends, and more. We discuss the major components necessary to build a video delivery workflow, concentrating mainly on format, encoding, player, DRM and advertising. At the end of this talk, participants should have a better understanding of what to take into account when building a video delivery workflow, the state-of-the-art of the relevant technologies and standards, as well as the options available to them.

Erica Beavers, Head of Partnerships - Streamroot, France
12.00 - 12.25

Building Intelligent Media Platforms with Amazon AI

Amazon Web Services (AWS) has seen increased interest from customers to go deeper in AI and machine learning with new use cases, most of which are designed to enhance the viewer's media consumption experience, automate production processes, and optimise delivery of media content. Amazon has been investing in artificial intelligence for over 20 years, and many of the capabilities customers experience are driven by machine learning. AWS is focused on bringing that knowledge and capability to customers through three layers of the AI stack: frameworks and infrastructure, API-driven services, and machine learning platforms. In this session, we’ll take a look at how Amazon AI and Deep Learning services can be applied to media workflows such as metadata enrichment, image classification, live and VOD media processing, sentiment analysis, facial recognition, and content moderation.

Lee Atkinson, Principal Solutions Architect - Amazon Web Services, UK

Smart Use of Public Cloud for Live Streaming

How does the trend toward serverless platforms and micro-service architecture benefit streaming media use cases? Why are live events – and, in particular, live sports - ideally suited to a public cloud service? M2A Media has been working with DAZN over the last year to build a market-leading live streaming service that delivers 40+ channels of live sports events to subscribers in Asia, Europe, and North America. Learn how DAZN delivers broadcast-quality live and catchup video to fans around the world using AWS-hosted live transcode and just-in-time packaging. See how agility, data analytics, deployment automation, resilience, and virtualisation help DAZN achieve broadcast quality, while rapidly growing its subscriber base and adapting its services to compete in the highly challenging world of OTT live streaming.

Marina Kalkanis, CEO - M2A Media, UK
12.30 - 13.45

Lunch and Visit the BVE Expo

13.45 - 14.25

Emerging Trends in Codecs, Formats, and Delivery Protocols

While watching OTT videohas never been easier, encoding and delivering it has never been more complex. The world of codecs, formats, and protocols is an alphabet soup of acronyms—HEVC, VP9, AV1, HLS, MPEG-DASH, SRT, and more. This panel discussion will help content publishers and broadcasters make sense of what these all mean for workflow efficiency, video quality, and low latency, with an eye towards the future.

Moderator: Jason Thibeault, Executive Director - Streaming Video Alliance, UK
David Thorpe, Head of YouTube Technology Solutions, EMEA - Google, UK
Ryan Jespersen, Streaming Video Technologist - Wowza Media Systems, LLC, Spain
Christian Timmerer, CIO & Head of Research and Standardisation - bitmovin, Austria Alpen-Adria-Universität Klagenfurt
14.30 - 14.55

European Market Dynamics in the Post-OTT Age

This session will look at the competitive dynamic for streaming and pay TV services and the key drivers for commercial success. How are European players responding to the global SVOD giants with investments in both ‘full-fat’ and ‘light’ pay TV services? What are the technical and business decisions that separate the winners from the losers in an increasingly fragmented and competitive market?

Ben Keen, Independent Analyst & Advisor - UK

The Impact of Live Streaming on the Sports, Media and Broadcast Landscape

2018 will see the emergence of new formats that maximise the value of rights and provide new digital experiences for audiences, particularly with live platforms. We have seen this already with the likes of Buzzfeed's daily Twitter Live show AM2DM, and the impending release of Facebook Watch. Our panellists will look at these trends, as well as the recent movement by Amazon and Netflix into sports broadcast, and the way they are affecting rights management, purchase, and distribution.

Moderator: Gareth Capon, CEO - Grabyo, UK
Jim Lucas, Senior Social Media Manager - The FA, UK
Nick Pearce, Digital Production Lead - BT Sport, UK
15.00 - 15.30

Tea Break

15.30 - 15.55

Using Analytics to Identify and Counteract User Churn

In recent years, user churn, and how to prevent it, has been at the forefront of business intelligence and for good reason: companies take an average loss of $243 per year for every customer that gets away. Adding up the costs of customer acquisition with that of customer losses, companies of all sizes see significant cuts to their profits. On the upside, combatting churn is a high-return investment: a 5% boost in customer retention rates correlates with an average 25% increase in profits. In this session, we aim to identify behavioural KPIs that alert video services to users who seem at risk of churning. Media companies will join and share their experiences and business strategies to proactively build strong user engagement from all perspectives—from engaging customers with an aggressive content strategy, to optimising their advertising decisions, pricing plans, or their customer service approach, among others.

Marc Maycas, VP of Product Solutions - Nice People at Work, Spain

Case Study: Live Streaming at the English Football League

As the operator of three professional football leagues and the governing body for 72 clubs, the EFL organises hundreds of football matches per season, featuring some of the UK's most renowned clubs, which never air on TV. With the launch of iFollow, a global OTT streaming product, the EFL has entered the live streaming business. This session will explore how the EFL successfully captures live games from a stadium in Birmingham and streams them to fans in Australia, enhances digital broadcasts with local commentary in ways not possible with traditional TV, manages a global digital product across dozens of clubs, builds digital fan communities, and more.

Chris Wagner, EVP Marketplace Strategy - Neulion, USA
Drew Barrand, Marketing Director - EFL, UK
16.00 - 16.20

AI Video Analysis Applications in the Media & Broadcast Industry

Media and entertainment players are facing service and business changes as the traditional meaning of what it means to watch TV has changed—linear TV is no longer viewers’ first choice. Despite being broadcasters’ most important asset, video content has been a black box, with no detailed description of what’s happening scene-by-scene. In this session, we will see real cases of how to apply deep learning technologies to get a semantic representation of what's happening in video content and how this information can be used to deliver new services to the end user.

Tommaso Cesano, Head of Business Strategy - Metaliquid, Italy
16.20 - 17.00

The Future of OTT Services

To close Streaming Forum, we’ll take a step back and look at the implications of the changes discussed throughout the day - from AI, machine learning, and other emerging technologies, to cutting-edge content and business strategies. What will the smart, successful OTT services of the future look like? How will they stand out in a crowded market? Most importantly, what can you do to make sure your OTT offering stays on the cutting edge?

Moderator: Ben Kittow, CEO - The Streaming Company, UK
17.00 - 18.00

Drinks Reception

You’re all invited to join Information Today and your fellow delegates and speakers at an informal drinks reception at the close of conference.



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