It's Showtime: Spotlight on OTT

28 February - 1 March 2017 | ExCeL London

Tuesday 28 February 2017

09.15 - 09.30

Welcome from Programme Director

Eric Schumacher-Rasmussen, Streaming Forum Programme Director, and Editor - Streaming Media, USA
09.30 - 10.10

Keynote: Delivering an optimal OTT customer experience in the converging world of TV

In 2013, BT created the BT Sport app to coincide with the launch of its new sport channels. Adoption rates have been high, underpinned by continuous evolution of the service to provide a rich, interactive experience and to respond quickly to customer feedback. BT is now looking to replicate BT Sport’s success in its wider TV OTT offering. While there are several elements of the Sport approach that can be re-used, there are also new considerations (such as alignment with the set-top box) to factor in. This keynote will highlight some of BT’s thinking around OTT, contrast this with other players in the market, and identify the key challenges that arise.

Dr Mike Rizzo, Head of IPTV Solutions - BT TV & BT Sport, UK
10.10 - 10.55

The evolution and outlook for OTT video

IHS Markit presents key findings from its research on home entertainment, covering trends in consumer behaviour, business models including AVOD and SVOD, and licensing windows; looking at what the future holds for 4K/UHD, HDR, and VR; and examining how viewers consume OTT content today and how they’re likely to consume it in the future.

Jonathan Broughton, Senior Analyst - IHS Markit, UK
11.00 - 11.30

Coffee in the Streaming Forum Pavilion

11.30 - 11.55

What the heck is an OTT framework?

The growth of OTT delivery is beyond doubt, but less clear are the comparative advantages of the solutions on offer. This jargon-busting and practical session will look at the most important devices beyond desktop and mobile, and compare the advantages of native app development with a more generic HTML5 approach. It will conclude by asking how far you should expect your online video platform to go in providing the solution you need.

Duncan Burbidge, CEO - StreamAMG, UK

HEVC: rating the contenders

Operators adding HEVC to their delivery pipeline will have plenty of codec options, but who has the time to evaluate their features, output quality, and performance? No worries – codec specialist Jan Ozer has done the work for you, evaluating leading contenders like x265 and MainConcept, and sharing his results. You’ll walk away from this session with a much clearer picture of the strengths and weaknesses of your HEVC encoding options.

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA
12.00 - 12.25

The importance of QoE data in providing a high-quality viewing experience

This session will explore why a publisher’s video delivery ecosystem partners need a holistic view of consumers’ Quality of Experience (QoE) in today’s open and unpredictable internet environment. Learn how top-tier media companies and OTT video broadcasters and operators are using data to adapt to the changing entertainment landscape and how correlations can be made across the video delivery workflow to understand the impact of experience as it pertains to the engagement of your audience.

Ed Haslam, Chief Marketing Officer - Conviva
Ilario Corna, Head of Infrastructure, Content & Operations - TalkTalk, UK

HTTP 2.0: the next generation of APIs that could change video streaming

As HTML5 video gains widespread adoption, we have seen significant advances in a short period of time. EME and WebRTC get a lot of attention, but they’re not the only tools with the potential to change the way we stream video. This presentation looks at some of the new browser APIs that could usher in the next generation of HTML5 video, from the browser Fetch API to Service Workers to network-side improvements such as HTTP 2.0 and QUIC. We discuss what these new APIs can do, as well as their advantages and potential drawbacks, and examine the state of the art and adoption obstacles to give you a glimpse of what the future holds.

Erica Beavers, Head of Partnerships - Streamroot
12.30 - 13.45

Lunch in the Streaming Forum Pavilion and Expo visit

13.45 - 14.25

OTT Contribution: the other revolution

We are all familiar with the revolution in OTT distribution bringing on-demand and live streaming services directly to audiences via IP. There has been a similar revolution in ‘OTT Contribution’, where new technologies and tools are enabling event producers and content providers to break free from traditional, expensive broadcast contribution options and stream live video and audio reliably directly back to base or to audiences over IP. This session will cover how technologies such as mobile bonding encoders, stream protection protocols, self-service MCR tools, and IP remote production systems have enabled an explosion in the opportunities available for low-cost live contribution.

David Chalmers, Technology Development Manager, Production Technology Development - BBC Scotland, UK
14.30 - 14.55

Why a dedicated TV delivery network is vital to deliver OTT to large audiences

General purpose CDNs are often ill-equipped to deliver high-quality OTT services like live-to-VOD, cloud DVR, and catch-up TV to multiple devices. This presentation will show how broadcasters, content owners, and OTT operators can benefit from the flexibility of using their own ‘TV CDN’ to deliver amazing live and VOD OTT to consumers without buffering or delays, and how such a CDN can give publishers unique insights into consumer behaviour.

Richard Brandon, Chief Marketing Officer - Edgeware, UK

Roundtable: Quality of service and quality of experience

Until content publishers pay more attention to network quality of service (QoS) and viewer quality of experience (QoE), OTT will never truly compete with broadcast. What are the smartest approaches to QoS and QoE? What’s getting in the way of achieving broadcast quality in OTT? Share your thoughts and experiences and ask questions of your peers in this no-holds-barred roundtable session.

Moderator: Jason Thibeault, Executive Director - Streaming Video Alliance
15.00 - 15.30

Tea in the Streaming Forum Pavilion

15.30 - 15.55

The future of TV is now

How people watch television is changing. They’re no longer tied to their couches or an arbitrary programming guide. They are watching video from wherever they want, whenever they want, and on whatever device they want via OTT. In this session, we’ll explore the generational shift between traditional broadcast and streaming video, predict what television might be like in 5 years, and address what needs to happen for technology providers and content publishers to take advantage of this sea change in video distribution.

Jason Thibeault, Executive Director - Streaming Video Alliance

Roundtable: The latency challenge

OTT does many things that broadcast can't, but it still lags behind in one crucial area: latency There's nothing worse for a viewer than to find out about a crucial goal or key play on Twitter before they see it on their screen. How can OTT solve the latency problem? Join this unique roundtable to share your thoughts, learn from your peers and better understand the latency challenge.

Moderator: Ryan Jespersen, Streaming Video Technologist - Wowza Media Systems, LLC
16.00 - 16.15

Building an OTT workflow: A modular approach

Designing an OTT workflow can be a complex and daunting task. 100TB's Ernest Russell will discuss a modular approach to OTT workflow design that will help simplify the complex design requirements of OTT delivery. Topics include choosing a mezzanine format, understanding the 3 stages of OTT delivery, and how to create efficiencies in an OTT workflow.

Ernest Russell, Streaming Solutions Architect - 100TB, USA
16.15 - 16.45

OTT today and tomorrow

We close Day 1 with a panel discussion examining the state of OTT in 2017 and looking at where it’s headed in the future. How can OTT complement or replace traditional broadcast? What are the technical and business limitations standing in the way of even more rapid growth than we’ve seen so far? Attendees will learn about the long-term vision for the television experience, and how they can prepare and plan to take advantage of the evolution in video that is happening today.

Moderator: Eric Schumacher-Rasmussen, Streaming Forum Programme Director, and Editor - Streaming Media, USA
Alex Oldfield, Solutions Architect, EMEA - Caringo, USA
Brenton Ough, CEO - Touchstream, Australia
Tom Hancock, General Manager - 100TB.com, USA
David B Clevinger, Senior Director, Product & Strategy - IBM Cloud Video, UK
Pieter-Jan Speelmans, CTO - THEOplayer, Belgium
16.45 - 18.00

Drinks reception in the Streaming Forum Pavilion

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