It's Showtime: Spotlight on OTT

28 February - 1 March 2017 | ExCeL London

Wednesday 1 March 2017

09.15 - 09.30

Welcome from Programme Director

Eric Schumacher-Rasmussen, Streaming Forum Programme Director, and Editor - Streaming Media, USA
09.30 - 10.10

KEYNOTE: OTT and the cloud: smooth sailing or choppy waters?

Cloud-based virtualisation is aggressively shaping the future of broadcast, creating opportunities for new media companies and niche providers to break into the market and scale-up, while enabling traditional broadcasters to innovate with increased agility. It’s now critical for all operators and content owners to optimise their content and rights strategies at a time when advances in technology have enabled providers to increase their audience reach and meet the accelerating demand for content.

This session will explore how TVPlayer has navigated through the choppy waters of the content business to secure licensing deals with ITV, Channel 4 and Channel 5 to successfully deliver free-to-air OTT content, and how similar projects are being handled for some of the biggest names in the industry.

Dan Finch, Commercial Director - Simplestream, UK
10.15 - 10.35

Programmatic TV’s European revolution

Programmatic may have got its start in performance-based direct response advertising, but now it’s set to become a viable component for brand advertisers as it makes its way into the world of OTT and linear broadcast. London-based research firm Enders Analysis projects that the combined potential for annual increased TV ad revenue will be €220-300m across France, Germany, Italy, the Netherlands, Sweden, Turkey and the UK by 2018. Join Robert Curwen from Google as he presents the findings and the significant growth opportunities from automation and ad tech for OTT and linear broadcast advertising.

Robert Curwen, Video Solutions Lead, Partner Business Solutions, EMEA - Google, UK
10.40 - 11.00

Live streaming: the challenges and opportunities

The increasing availability of Internet broadband at production venues is opening up the possibility for live video streaming. This presentation explores those challenges whilst sharing expertise in the opportunities that live streaming presents, and reveal lessons learned through real-world examples of broadcast-quality live streaming over commodity internet.

Michelle Munson, CEO & Co-Founder - Aspera, an IBM Company, USA
11.00 - 11.30

Coffee in the Streaming Forum Pavilion

11.30 - 11.55

HEVC, H.264 and MPEG-DASH royalty update

Ten years ago, to stream video, you needed to know how to encode to H.264 and configure Flash. Now you have to be a patent lawyer. The end of 2016 was brutal from a royalty perspective. MPEG LA did the unthinkable and launched a DASH patent pool, which will impact all OTT producers with more than 100,000 customers. Will they launch a similar pool for HLS using the same IP? Nokia sued Apple for H.264 patent infringement, asserting a novel theory that could enable royalties far beyond the $0.20/unit charged by MPEG LA and impact all producers using H.264. And in a rare act of sensibility, unfortunately unmatched by MPEG LA, HEVC Advanced waived royalties on certain classes of HEVC decoders. You can pay your patent attorney 1000 quid for an update, or watch Jan Ozer cover what's known and what's not on royalties for H.264, HEVC, and DASH.

 

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA

Virtualisation for media publishers, CDNs and operators

We examine the evolution of technology trends in the streaming space over the past 20 years, and why the trend is towards virtualisation at all levels – from media encoding and transcoding to delivery – leading to higher availability, stronger security, and higher service velocity. The increasing availability of graphics processors in commodity chipsets is changing the dynamic of where and how media is treated. This session will present a case study showing how this can provide for ‘carrier-grade’ availability even if the underlying fabric is only offering commodity-grade SLAs. Panellists will discuss how virtualisation is evolving in the operator space, and how it is changing the strategy of telcos and media distributors as they seek to bring these capabilities to market.

Moderator: Dom Robinson, Director and Creative Firestarter - id3as & Contributing Editor, StreamingMedia.com, UK
Andy Conway, Key Account Manager - Kontron, UK
Jeff Webb, Principal Streaming Architect - Sky, UK
Mike Ory, Engineering Manager, Digital Platforms - Verizon Digital Media Platforms, USA
12.00 - 12.25

Best practices for implementing live and synchronised OTT services

This presentation will discuss best practices for implementing a live and synchronised OTT service that enables live OTT streams to be synced to different mobile devices, as well as synced and harmonised with regular linear broadcast TV. Learn how a synced live OTT service can open up new business models for content owners and rights holders, and how this complements existing business. See examples of how a synchronised live OTT service can be used to greatly enhance viewer experiences, either as a standalone service or in combination with regular broadcast television.

Per Lindgren, Founder & SVP, Live OTT - Net Insight, Sweden

Virtualisation for media publishers, CDNs and operators

Session continues.

12.30 - 13.45

Lunch in the Streaming Forum Pavilion and Expo visit

13.45 - 14.25

Securing your OTT service

Security is the highest priority for content owners, consumers and OTT service providers. Not only should content and media workflows be protected from unauthorised access, but so should personal identifiable information, financial data, analytics, and usage logs and metrics. This session will provide insight into what solutions and tools you can use to help secure your OTT service and protect your users and content providers.

Lee Atkinson, Solutions Architect - Amazon Web Services, UK
14.30 - 14.55

UHD and HDR standards: adapting to a complete end-to-end ecosystem

High Dynamic Range (HDR) and Ultra High-Definition (UHD) are revolutionising TV by providing compelling improvements to the viewing experience. Live TV production, especially sports and events, is quite unlike movie or on-demand production, as it involves multiple processing stages and the combination of many different sources and formats. Covering production, conversion, signalling, and client interaction, this session will describe the needs created by these overall changes to the complete end-to-end broadcast chain.

Roundtable: Codecs and formats 2017

H.264, H.265, VP9, AV1 … Nobody said OTT video was easy, but these days it seems more complicated than it needs to be. Which codec is right for your business? Do you need to use more than one? Bring your questions for your peers and encoding expert Jan Ozer in this unique, free-wheeling roundtable discussion about the state of codecs and formats in 2017.

Moderator: Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA
15.00 - 15.30

Tea in the Streaming Forum Pavilion

15.30 - 15.55

A broadcaster’s guide to optimising live streaming

Broadcasters face increased pressure to make, deliver, and monetise live video to keep up with new competition from the likes of Facebook Live and Twitter, and as more consumers cut the cord, that competition will only increase. But live streaming can be tricky, so this session will offer tips and best practices for building out a live streaming platform to deliver a high-quality viewing experience, covering topics from transcoding and transmuxing to analytics and protecting the live stream.

Steve Miller-Jones, Senior Director of Product Management - Limelight Networks, UK

Roundtable: Royalties and licensing

With the announcement that MPEG-DASH will carry royalties, and the continued confusion over what the royalty picture will look like for HEVC, content publishers are making technology decisions hand-in-hand with business decisions. How are you dealing with the royalty quandary? Share your thoughts and experiences, and bring your questions for this roundtable discussion.

Moderator: Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA
16.00 - 16.30

Virtual reality and 360° live streaming

In this session, University College London and Wowza Media Systems share a real-life use case that shows how educational institutions and other publishers can embrace virtual reality and 360° live streaming to further deepen the connection between teachers, students, and learning, with lessons that can be applied to video publishers in every market.

 

Gordon Charles, Analyst Developer - University College London, UK
Ryan Jespersen, Streaming Video Technologist - Wowza Media Systems, LLC

Unifying the future of TV

Throughout the last three years, cable broadcasters and on-demand content providers have answered consumers’ desire for content at any time with OTT apps across various devices. The issue that the OTT world is now facing is a unified process to develop apps, shortening conventional methods for app roll-out from months to weeks. This session will explore the OTT industry’s need for unification in app development and streamlining the process for devices and platforms to respond to consumer needs.

Daniel Nordberg, VP of Content Acquisition - Opera TV, Norway
16.30 - 18.00

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