From the preseason to the Super Bowl, the NFL is making it easy for fans to watch all the action wherever they want on the device of their choice. The League has been offering live streaming of games to all major connected OTT and mobile devices. This presentation offers a look at how the NFL has embraced digital as a complement to its successful broadcast game, which is growing internationally with three games from London's Wembley Stadium.

Viewers today demand instant-on, HD streaming of live events. What will they demand in the future? 4K? 8K? HDR? VR? Our panel of experts bring their knowledge of the past and present to bear as they make predictions about what viewers will expect in five or ten years, and which content types, technologies, and monetisation models the live streaming industry must embrace to meet those expectations.

Dynamic Ad Insertion (DAI) allows moving the complexity associated with in-video ad insertion from the player/device into the cloud. Stitching ads into the stream serverside guarantees a seamless, TV-like user experience whilst keeping the advantages of 1:1 addressability of digital advertising. This extended session aims to share Google’s experience working with broadcasters implementing DAI into their distribution workflow and discuss some of the challenges this technology is facing.

In November, London's Almeida Theatre brought together an army of artists to read Homer's The Odyssey from a variety of iconic London locations, some stationary and some on the move. The entire presentation was live streamed, with four ENG teams covering the entire 12-hour programme using a variety of technologies for acquisition and delivery. Find out how it was done in this innovative case study.

Unlike hardware encoding workflows, cloud computing allows for flexibility and provides the necessary elasticity to easily scale with the demand required for such use case scenarios. This session describes how to deploy a transcoding and streaming-as-a-service platform based on open standards (mainly MPEG DASH) utilising standard cloud and content delivery infrastructures to enable low delay and high quality streaming to heterogeneous clients.

Live streaming presents many decisions to be made for each step of the workflow. This session walks you through best practices for several scenarios from start to finish. We'll cover options for key workflow steps, including live event capture, encoding, transcoding, streaming formats, distribution, content protection, playback technologies and on-premises vs cloud vs hybrid.